three, i would say culture fit culture fit, culture fit. at the end of the day they have to have the capital skills and capital, but do they share your vision? are they going to really uphold the values of your business? because you're only ever going to be as good as your weakest link. just one franchisee takes the business in a different direction, then it's really going to hurt. it's going to poison the whole well for everyone. >> seems important, also slava, to start small, right? don't go out there and start franchising. start with one that's close by who you can work with really carefully. >> yeah. i think if anything you should always start with a pilot and get paid back. one of the most important things when looking for partners is reference checks to understand what is the feedback people are getting on this person. or on the other side franchiser, what are the reference checks on people working with them. also, you need to have a passion. it's important because somebody wants to be an entrepreneur