it was pretty simple. they foond every piece of ammunition they could find and they used it. this was not a takedown by the mainstream media by what conservatives see as liberal media. this was a takedown orchestrated by republicans, by conservatives, by voices that the voters of the republican party, by the republican base, voices that they know and that they trust. these are the voices who started trashing gingrich and started trashing him relentlessly. this is an example. the drudge report. a major player in conservative media. when gingrich won south carolina, when it suddenly seemed possible he could be the republican presidential candidate unless something happened when that happened the drudge report devoted itself to putting out banners. gingrich repeatedly insulted reagan. ann coulter going out and telling that republican base, re-elect obama, vote newt. bob dole giving romney campaign a statement about just how bad