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rebranded program "daily show with jon stewart" airs for the first time. >> welcome. welcome to the daily show. craig killbourn is on assignment. i'm jon stewart. >> in the first year the show sees a modest increase in ratings. including in the crucial 18 to 34 demographic. >> welcome michael j. fox. give it up for ed mcmahon. >> the first years when jon was there the guests were mostly people in town to promote a movie or like celebrities just for the sake they were celebrities. >> welcome sarah jessica parker. welcome sandra boll ok. >> it became apparent he wanted to talk to people with substance substance, had written books. >> he's got the background and his take on it. and it's all happening all at once and at a high level and it's funny and it goes fast like nobody can do that. >> presidential candidate steve forbes added his 2 billion cents calling the ruling a flagrant