hand up and caught it. >> oh, my god! >> i just got that on camera. sweet catch. >> believe it or not, what went through my head was i just did something that my grandkids are going to talk about. >> if i hadn't just seen it with my own eyes, i would have never believed it. >> that was cool. >> no one is going to believe this. no one -- i don't believe it, and i'm watching it right now. >> kind of my first reaction was when we realized one of the camera guys caught it on film, man, we've got to get this on youtube. >> after a quick photo shoot, matt frees the bird. days later he uploads the video with an ad for "the real win" at the end. soon he finds out that a bird in the hand is worth millions of hits. >> it's not every day you reach out and catch a bird. of course it's going to go viral. >> oh! >> oh, my god! >> you will never see someone catch a bird with their hand like that. and a reaction so understated and bad ass. this is like a once in a -- not