and a few months into the trip, i was traveling with a friend and we were in vietnam taking pictures. >> i said, you should do the stupid dance you do on camera. >> we shot it and i liked the way it looked and decided to keep on doing it everywhere i went on this trip around the world and i put the clips together thinking it would be a amusing to some of my friends. and people started passing it around. >> where can he go where somebody will not ask him to do that dance? >> the dancing in that video came about there weren't a lot of people people filming themselves and there were not a lot of people editing them together and three, stringing them together in one specific video and, four, actively wanting to share it. so matt came about at a time when people didn't know you could do this and people were not trying to achieve fame. they were doing it for fun and to share with friends and family.