program, they were sure they were going to get funding. >> we give what we felt was a great pitch. >> turns out, they were the only ones who thought that. >> after the pitch, nobody was interested in us. nobody gave us any funding. >> they started the company in 2012, after learning that the gnch american throws way more than 80 pounds of textiles a year. >> weigh wanted to think of a way to preserve your t-shirt memories and also keep them out of the trash. >> the solution they came up with, turning those old t-shirts into a quilt. and they had a lunch there were people out there who would pay for this service, people like aileen white, who surprised her daughter, marnie, after finding out about project rehab. >> marnie had gazillions are t-shirts. i didn't want to get hit of them because they meant a lot for her and her dad. >> steve miller band and journey. >> investor s were not as confident that there were enough