increase sales. at the end of this makeover, they're going to get jody paid. the team started by getting a tour. >> this is the little shoe nook that we had built out. perfect for ladies to look at themselves in the mirror to try on shoes. western -- you know, western themed without being a western store. so we do a lot for rodeos. >> this is almost too small. >> it didn't take long for paco to see things to improve. >> you have done a wonderful job of buying. but there's almost too much stuff out there. >> really? >> part of what it is is having five great things is better than having 25 fabulous things. >> basically paco is telling her showing your customers too many products overloads them. and as surprising as it seems, giving that many choices sells less, not more. what you want to display is a tickle, something that peaks their interest.
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