trying to take an analytical approach to it. we could really use some help and guide annuaance in that are take the emotional issue out of moving forward. >> when trying to understand your business as an exit strategy, it's important to get a couple of data points. one is public markets. can you look at companies who do similar things, even though they are much bigger companies, there's normally a multiple on revenue and underlying data. the second thing you can do, you can look at how much cash the business is throwing off. what's the ebida, the growth rate. those are variables that give