female and have money to spend. >> our average transaction is fairly high. and i think brands see the uniqueness and they see a certain market that they are not probably hitting. >> alex and brent also started their own line of apparel. which has set them apart from major competitors and also makes them more attractive to larger brands. p the first product was a pair of men's shorts. >> one customer that is very fashion conscience customer that comes in, and i think a lot of other running stores hit people that just want a pair of running shoes and shorts. so there is weight and value in us making stuff. >> every inventory decision is made just as carefully today as it was on day one. >> and we're at the point now where we feel like we've got some growth under our belt and we don't have to just say, oh, we want to work with all these brands now. >> we're worried about the quality of the product and the product's story and how it walks out of our door.