saying it could even be good for our health. take a listen. >> when we use social media to connect with people, that correlates with long-term measures of well-being that you would expect like happiness and health. but passively watching videos or reading articles may not have those same effects. >> hallie, this back to basics approach, they want to focus on quality posts versus the amount of time they spend on the site. and as we've reported, they're in the process of ranking sites based on how trustworthy they are. facebook is making a big effort to get people back on to the site. they think the way to do it is focus on friends and family and focus less on ads, viral videos, things like that. >> blake mccoy, thank you, sir, for joining us. joined now by craig timberg. kaitlyn and jill are back with me as well. craig, to you, how significant is what facebook is doing right now? and when mark zuckerberg says this is a good thing, that