>> we have been the told that google fired the man because of performance issues. they also say the company no longer works the way it did five years ago. google added we make algorithmic changes to better correlate sources in search results are, particularly around breaking news events. i want to bring in ben possible kin who wrote a fascinating article on this issue for nbc news.com. in typical fashion you tried it out yourself to see how much really changed? >> absolutely. i will a dad and my kid has a science project. he is researching space. i type in saturn, i type in uranus and i see headlines that grab my eye. i get curious. i click on them and i find myself tumbling down this click