what some of the these initiatives are all about and some of the social injustice that's been going on in these communities for many years. and he has a voice to those communities. he also has other initiatives around the country in other different neighborhoods. so he's a guy that i think can relate to both sides. i think he's a guy through his music and through his representation of all the players and entertainment artists that he represents can get that message across to the nfl and to other people in higher positions that more needs to be done. this isn't a problem that's going to be solved by the nfl by itself. but i think what the nfl owners did last year was they donated $90 million over six years to their players' initiative fund, and a lot of those programs are starting to be initiated throughout the country. i don't think a lot of people know about that. and now they're starting to take it a step further with this association with jay-z and rock nation. so i think things are being done in the right direction to try and help some of the social injustice that's being done in these communities.