Adam and Jacynta Coffey with their children Will and Sam Adam and Jacynta Coffey are not interested in carbon sequestration to make a quick buck on their central Queensland property. They’re not even that motivated by the social licence or consumer credibility which comes with it. For them, good carbon management is good business sense. “Increasing soil carbon goes hand-in-hand with increasing productivity,” Adam said. The Coffeys appreciate that soil carbon baseline and follow up measurements are required to confirm soil carbon increases. They’ve recently signed on to an Emissions Reduction Fund soil carbon sequestration project as many of the practices they’re employing to build soil health increase the potential for soil carbon to increase as well.