Digital Dive: Top stories on digital developments making waves in the APAC beauty industry By Amanda Lim In this round-up of the top five stories on the digital developments and beauty tech in the cosmetics industry, featuring China’s social app RED, buy now, pay later services and more. 1 – ‘Human approach to beauty’: L’Occitane online sales grow 69% thanks to social selling initiatives Hong Kong-listed L’Occitane International has credited the growth of its online sales in part to its successful social selling initiatives in markets including South Korea, Europe and the US. L’Occitane International is a beauty retailer and manufacturer of brands including L’OCCITANE en Provence, Melvita, Erborian and Elemis.