Digital platforms helping with new snacks surge : vimarsana.

Digital platforms helping with new snacks surge


Digital platforms helping with new snacks surge
By HE WEI in Shanghai |
CHINA DAILY |
Updated: 2021-02-16 14:22
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A production line for WonderLab's milkshake operates in Hangzhou, Zhejiang province. [Photo provided to China Daily]
While confined to her apartment during the initial outbreak of COVID-19 last spring, Wang Chuanjiao put on nearly 5 kilograms.
She realized she needed to tackle the problem. Since gyms were temporarily shut and outdoor workouts weren't so appealing, the 26-year-old middle school teacher decided to change her eating habits.
It was then she encountered WonderLab, a meal-replacement brand that was all over China's social media last year. She ran into its ads on e-commerce site Taobao, high-flying short-video platform Douyin and on WeChat Moments-a function allowing people to update their status in messaging app WeChat, which has 1.2 billion users.

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