Digital trends & OTT adoption to rise, new biz models to emerge: BCG-CII report The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry by Updated: Dec 17, 2020 2:40 PM Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) today unveiled a report, 'Lights, Camera, Action…and the Show Goes On'. The report seeks to evaluate the impact of this very extraordinary year on the Media and Entertainment industry and highlights key imperatives for increasing the industry’s resilience in the face of adversity. K Madhavan, Chairman, CII National Committee on Media & Entertainment and Managing Director, Star & Disney India said, "The pandemic outbreak created many unique challenges to the Media & Entertainment sector. It was commendable to see the entire industry rise to the occasion to engage and entertain millions of viewers while they were confined at home. It’s the sheer willpower and persistence showcased by the stakeholders that have helped convert adversities into opportunities. “