Inviting feedback from college students doesn’t necessarily mean they feel heard -- just as spelling out campus department functions online doesn’t guarantee students know whom to turn to when an issue arises. With higher ed financial models relying on satisfied students who stay and complete their studies, those realities spell trouble. Add COVID-19 to the mix, and there's even more reason for concern. Although higher ed institutions transitioned quickly last year to teaching and supporting students from a distance as COVID kept them apart -- and continued to enhance their offerings as pandemic life settled in -- many students have struggled to access needed help remotely.