How many emails from lenders do you receive every day? It’s thought that there are approaching 100 mortgage lenders operating in the UK. Then of course, there are a hundred more bridging, commercial and second charge mortgage lenders all vying for your attention, and all of these lenders are continually making changes to their products and adding new ranges as they jostle for position in the market. In the mortgage market alone, Moneyfacts says the number of products has risen for seven months in-a-row to nearly 4,000, marking a 53% increase since last March. In addition to these new products, lenders have been adjusting risk appetites, fine-tuning criteria and adapting their affordability calculators. This increasing diversity in product offering is good news for customers as it signals a wider range of choice and opportunity, but it can also make it harder for brokers to keep up with the best options for their clients.