In the event of an active emergency, Safety Ambassadors will remain on site until emergency responders arrive, according to DTSM. "The health and well-being of our community continues to be of paramount importance," said DTSM Inc. CEO Kathleen Rawson. "It is Downtown Santa Monica's highest priority to provide a clean, safe and welcoming public environment for our residents, businesses and visitors. Based on feedback from our community, we are expanding our ambassador deployment to further focus on and enhance public safety in the district." All Safety Ambassadors will be identifiable by unique uniforms and possess a valid "Guard Card" issued by the California Bureau of Security and Investigative Service -- a certification that requires a minimum of 40 hours of state-mandated training and 16 hours per year of continual professional training, according to DTSM officials. Safety Ambassadors will be first-aid and CPR certified within the first 30 days of their employment.