Dr Martyn Farrows takes over as CEO of SoapBox Labs Dr Patricia Scanlon and Dr Martyn Farrows. Image: SoapBox Labs SoapBox Labs founder Dr Patricia Scanlon will serve as executive chair following the change-up, setting the company’s future strategy and vision. Irish company SoapBox Labs has signalled a new phase of growth with the appointment of Dr Martyn Farrows as CEO, effective immediately. Farrows joined SoapBox Labs in 2017 as chief operations officer. Since then he has led operations, business development and strategic partnerships at the company. Dr Patricia Scanlon, who founded SoapBox Labs in 2013 based on her own research into speech technology and the opportunity she saw in developing this tech for children, has stepped away from the CEO role to become executive chair. In this position, she will drive the company’s future vision and strategy.