Thursday, 15:01, 11/02/2021 The growing demand for imported products in Vietnam and other markets will fuel runaway growth for cross-border e-commerce. However, the speed of expansion could also impose a burden on the government as it looks to efficiently supervise the fresh business model. Greenjoy, a local startup specialised in grass-based straws has been using Amazon’s and Alibaba’s sites as effective tools to approach overseas markets for more than a year now. Straws from Greenjoy are present in Japan, the Republic of Korea, Taiwan, Cambodia, and Europe. The go-global strategy through e-commerce platforms has greatly profited the company. “To date, Europe is occupying about 60% of our outputs,” Nguyen Vo, co-founder of Greenjoy, said.