E-commerce to the rescue : vimarsana.com

E-commerce to the rescue


Saving the family business: INTI business graduate Yong (far left) with his family at their home in Johor.
WHEN the Covid-19 pandemic forced his father’s shop to shutter, Kelvin Yong came up with a Plan B which kickstarted his new career.
His father’s shop in Yong Peng, Johor, had stood strong for 23 years, but sales had been falling since 2013. The unexpected spread of Covid-19 only made things worse. Moving the brick-and-mortar business online was the only alternative.
“I came back from Singapore in January to celebrate Chinese New Year with my family in Johor. But, because of the movement control order (MCO), I was stuck in my hometown and could not return to Singapore to work.

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