'We're a first party of the restaurant': Oddle founder Jonat

When dim sum restaurant Swee Choon turned to Jonathan Lim in January 2020 to see how it could improve its e-shop, he noticed something. Swee Choon was selling its siew mai (pork and shrimp dumplings) and other offerings by the piece. If a customer wanted to buy three dumplings, he would have to click thrice. “The thing about buying online...

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