Question: 1. Using the BT Case study explain what is meant by the stakeholders how the interests of different stakeholder groups may conflict and recommend the different strategies that BT could use to manage its various stakeholder groups. 2. Is it in the interests of all stakeholders that a company should try to maximise its profits? Answer: According to BT case study, stakeholder can be an individual or group of people, who have interests in business decisions taken by any company. Some internal stakeholders of BT are its employees while external stakeholders of this company are customers. According to this company, association with stakeholders is considered as an ethical approach within business process (Fassin, De Colle and Freeman 2017). As a result, BT also implements some legal obligations towards some important stakeholder groups like industry and the government regulators. In addition to this, the company suggests to maintain a good relation with those stakeholders, as it could be beneficial for them during long-term. Some stakeholders like suppliers help BT to sustain within competitive business environment while shareholder provides fund in the form of investment (Xia et al. 2018). Moreover, customers also help the company to earn profits and consequently BT considers their stakeholders as partners.