analysis Eddie McGuire weathered many ups and downs in his career at Collingwood, but he just couldn't overcome this one Posted TueTuesday 9 updated WedWednesday 10 Eddie McGuire overcame many a hurdle in his time as Collingwood president. ( Print text only Cancel Eddie McGuire has been many things. The president of Collingwood for 23 years, a journalist, radio presenter, TV host, businessman, a friend to the rich and powerful. But above all, McGuire has been a survivor. There have been gaffes, controversies, apologies, great highs and great lows, but no matter what, he's always come out the other side. When McGuire became the president of Collingwood in 1998, he was just 34 and the club he grew up adoring was a wreck.