Add to Bookmarks "Joyous, outstanding and unbelievable" – this is how fashion retail CEOs across the UK described last month’s grand reopening to Drapers. Primark is extending its opening hours for a fortnight from 12 April (Piranha Photography) Since the first non-essential shops in England opened their doors after four long months on 12 April, the industry has rejoiced at the better-than-expected bounce back. Retailers including Primark have boasted record sales as customers hit the high street in their droves, forming large queues outside several stores, including the Irish value chain, TK Maxx and JD Sports. Consumer confidence has jumped, as seen by those eagerly anticipating the simple joy of shopping in a physical store once again – being able to see and touch the product, get face-to-face advice from knowledgeable staff, and enjoy the social aspect of sharing the experience with friends.