#BehindtheBrandManager: Terri Verhoeven of Big Concerts on navigating the new events, entertainment space Covid-19 This month, we uncover the heroes behind the brands that millions of South Africans take into their homes and hearts every day. We find out more from Terri Verhoeven, senior operations manager at Big Concerts, about managing such a well-known SA company and navigating and surviving the devastating effects of Covid-19. Terri Verhoeven How has Big Concerts had to adapt strategies since the Covid-19 pandemic? Needless to say, the pandemic has had a devastating effect on the events industry as a whole. The live entertainment industry has been particularly hard hit, especially at the scale that we operate. For me, I would say adapting has been more about survival.