Employee Comms Best Practices for Crisis in Light of SmileDirectClub Shooting 08/03/2021 The headlines continue to remind us that we live in a dangerous world. The United States surpassed 300 mass shootings in June 2021, with more than 1,800 people injured or killed, according to research from The Washington Post. Today (Aug. 3) added to that total, as a gunman shot three workers at a SmileDirectClub facility in Antioch, Tenn., a suburb of Nashville. SmileDirectClub responded to a PRNEWS inquiry for a statement on the incident. It also delivered a message to the public via Twitter. “We are shocked and saddened by the tragic incident that took place at our manufacturing facility this morning, and we offer our full support to the victims and their families. The safety of our team members is a top priority for our Company and we maintain strict security protocols. We are grateful that security personnel on site responded quickly to the incident, and we are working to gather all facts and cooperate with local police as they investigate this matter.”