Published: - Mar 05, 2021 Every 5th of march we celebrate the international Energy Efficiency Day to raise awareness of the rational use of energy. The Woman Post | Catalina Mejía Listen to this article Your browser does not support the audio tag. This initiative was born in 1998 in Austria during the first International Conference of Energy Efficiency, with the objective of creating consciousness in every single human being of the need to lower the consumption of energy by means of a more rational and sustainable use. Promoting energy efficiency does not mean lowering our living standard or letting go of the comfort of modern life and technology, by diminishing the energy we use every day.