Enter the Clubhouse: Why users are moving to new, smaller social media platforms From subscriptions services serving as alternative revenue streams for users to audio-based platforms offering a more intimate experience, social media has become more populated thanks to a variety of new, niche platforms and applications. Social Sharing CBC Radio · Posted: Feb 05, 2021 3:48 PM ET | Last Updated: February 5 Recently, social media has become more populated thanks to a variety of new, niche platform and applications like Clubhouse.(ODD ANDERSEN/AFP via Getty Images)