‘Very clever’: Simon Jordan spotted what Daniel Ek did during Arsenal interview on Wednesday Daniel Ek seems to be quite serious about buying Arsenal. The Swedish billionaire revealed on Twitter last week that he was interested in a takeover of the Emirates Stadium club, whom he has followed since the 1990s. Arsenal’s owners Kroenke Sports Entertainment released a statement this week stating that they had no intention of selling the North London side. But Ek revealed in an interview with CNBC on Wednesday that he was ‘very serious’ about buying his boyhood club and that he has ‘secured the funds’, with some reports in England claiming that he’s readying a £1.8 billion bid.