Winnipeg Free Press ESG rules! After years of riding in the backseat, environmental, social and governance concerns have become the key drivers for many investors By: Joel Schlesinger Opinion Responsible investing is having a moment. Or rather the investment style putting environmental, social and governance (ESG) at the top of the list when analyzing stocks, or just about any other investment, is on the cusp of a golden — er, green — age. Leading the way is growing interest in environmentally friendly investing, particularly in the theme of clean energy. Investors through 2020 piled into, for example, funds involved in wind and solar.