“This means a lot because I lost mine and it has a lot of sentimental value for me!!” Helterbrand said in his Instagram post. “EJ (Sabandal), you just made a new friend today and I will start collecting again and what a better way than your own Upper Deck card!!! Mad love bro!!!” Helterbrand added. The league had secured a deal with American trading card company Upper Deck following the launch of PBA Properties in 2000. At the time, Upper Deck had a license to produce NBA trading cards, and it used the same templates and designs to produce the PBA version.