Exclusive Interview: Palmolive Ultra Moves to 100% rPET Bottle Speaking with Packaging World in advance of the launch, Greg Corra, Global Packaging Innovations & Sustainability, Colgate-Palmolive, discusses the development of the new 100% recycled-content, recyclable bottle. Mar 17th, 2021 On March 18, Colgate-Palmolive will be announcing the relaunch of its iconic dish liquid brand, Palmolive Ultra, with new, 100% biodegradable cleaning ingredients coupled with a bottle made from 100% recycled-content PET. Palmolive Ultra is the most widely distributed and purchased line within the portfolio, and Colgate-Palmolive estimates the move to 100% rPET will help divert 5,200 metric tons of plastic out of landfills in the U.S. and Canada. This also makes Palmolive the biggest dish soap brand in North America to shift to 100% post-consumer recycled material, based on 2020 sales data.