Explainer: Everything you need to know about Google Analytic

We find out how marketers must prepare for the shift from Universal Analytics to Google Analytics 4 digital marketing measurement

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Charles Farina , Angus Beattie , Jaime Nosworthy , Benjamin Mangold , Google , Youtube , Google Analytics , Universal Analytics , Google Tag Manager , Mim Haysom , Loves Data , Google Users , Google Signals , Digital Marketing , Digital Advertising , Marketing Measurement , A4 , Google Analytics 4 ,