Facebook to aid in funding AANA self-regulatory system May 20, 2021 10:19 Facebook has agreed to help fund advertising self-regulation in Australia, joining The Australian Association of National Advertisers (AANA) self-regulatory system, which includes the operations of Ad Standards. The AANA said that self-regulation will now be funded by the combination of the levy system, operated by the MFA on advertisers’ behalf, and direct funding from digital publishers and major media outlets. AANA CEO John Broome said the decision by Facebook is a significant milestone as digital ad buying becomes more and more prominent. “When the AANA set-up the self-regulatory system over 20 years ago, virtually all advertising was in traditional media and made via media buying agencies.