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MFA launches diversity and inclusion advisory council

MFA launches diversity and inclusion advisory council
August 3, 2021 9:52
The Media Federation of Australia (MFA) has launched a new Diversity, Equity and Inclusion Advisory Council, in order to provide guidance across the industry.
The Council consists of 13 media agency professionals from diverse backgrounds, promoting one of the MFA’s key goals of building a diverse, equitable, and inclusive industry.
The new MFA DE&I Advisory Council and its members
The MFA says this can be achieved through four “key actions”, which include.
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Ensuring DE&I remains an industry priority by facilitating a productive, respectful and safe conversation.
Reviewing, challenging and providing guidance on industry strategy, initiatives and plans in the DE&I space. ....

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Wavemaker's Peter Vogel appointed to MFA board

July 1, 2021 10:21
Wavemaker CEO, Peter Vogel has been voted by the Media Federation of Australia (MFA) board as its newest member.
Vogel fills Group M’s vacancy on the board after Mark Lollback departed Group M in March this year, rejoining the board after stepping down in 2015, when he moved to Hong Kong as CEO of MEC Asia Pacific.
Vogel has 25 years of industry experience, in both media and creative agencies across Australian, South African and Asian markets.
Vogel, the newest member of the MFA board
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Vogel said: “It’s a privilege to re-join the MFA Board. I have always been a strong supporter of the MFA and of a united media agency industry, and this is even more important as we continue to grapple with the effects of the COVID-19 pandemic, a growing talent shortage and evolving developments around transparency and verification. I look forward to working with my fellow board members to continue to build on the great work they are doi ....

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Australian Agency Talent Moves to Indies; Google Accused of Location Data Snooping

Australian Agency Talent Moves to Indies; Google Accused of Location Data Snooping
exchangewire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from exchangewire.com Daily Mail and Mail on Sunday newspapers.

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IPG Names Mat Baxter CEO of Huge

IPG Names Mat Baxter CEO of Huge
apnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from apnews.com Daily Mail and Mail on Sunday newspapers.

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Facebook to aid in funding AANA self-regulatory system

Facebook to aid in funding AANA self-regulatory system
May 20, 2021 10:19
Facebook has agreed to help fund advertising self-regulation in Australia, joining The Australian Association of National Advertisers (AANA) self-regulatory system, which includes the operations of Ad Standards.
The AANA said that self-regulation will now be funded by the combination of the levy system, operated by the MFA on advertisers’ behalf, and direct funding from digital publishers and major media outlets.
AANA CEO John Broome said the decision by Facebook is a significant milestone as digital ad buying becomes more and more prominent. “When the AANA set-up the self-regulatory system over 20 years ago, virtually all advertising was in traditional media and made via media buying agencies. ....

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