Hall holding the red brick urn modelled after the Lego coffin behind him. Photos: Ross Hall/Dying Art/dpa When Ross Hall started to think about his will over 15 years ago, he had an epiphany. "Suddenly I was absolutely sure that I didn't want to be cremated or buried in a simple brown box. My life has just been too special," the 64-year-old New Zealander says. Thus was born the idea for Dying Art. His company manufactures individual, often colourful coffins that represent the preferences and passions of the person within. From dolphin lovers to space nerds and amateur divers, Hall and his team can put just about anything on a coffin – which has made saying goodbye easier for thousands of relatives and friends.