To print this article, all you need is to be registered or login on Mondaq.com. The Federal Communications Commission adopted new sponsorship identification requirements that require broadcasters to disclose when foreign governments or their representatives lease time on their airwaves. In its order adopting the new rule, the FCC wrote, "The foreign sponsorship identification rules we adopt in this Order seek to eliminate any potential ambiguity to the viewer or listener regarding the source of programming provided from foreign governmental entities." Noting that foreign governments -- including from China and Russia -- have been purchasing time on broadcast stations across