Fewer passengers will fly, but planes will still be crowded May 14, 2008 NEW YORK – Fewer people will fly this summer, according the Air Transport Association, and those who do should expect higher fares and crowded flights. “I think that a rise in fares is inevitable,” said James May, president of the industry group ATA, speaking at a press conference in Washington, D.C. Tuesday. NEW YORK – Fewer people will fly this summer, according the Air Transport Association, and those who do should expect higher fares and crowded flights. “I think that a rise in fares is inevitable,” said James May, president of the industry group ATA, speaking at a press conference in Washington, D.C. Tuesday.