Firm behind M&G’s digital advice model adds non-exec By Katey Pigden 2 Paul McMahon, Ignite Advice Ignition Advice UK, the technology firm working with M&G to develop a “hybrid digital advice offering” for the wealth manager, has appointed former FNZ chief executive Paul McMahon as non-executive director. McMahon has more than 35 years financial services industry experience in the UK and Europe including in non-executive director roles. His previous experience includes senior executive positions at Zurich Financial Services, managing director of Axa Sun Life (which later became Friends Life) and group marketing director at Aegon. He was chief executive of platform technology provider FNZ for less than a year and departed from the company in March 2013.