Fishers reject claims Australians are 'eating endangered sharks' under the guise of flake WedWednesday 20 updated WedWednesday 20 Margaret and Graham Stevenson say this new campaign will hurt their business. ( Share Print text only Cancel Queensland shark fishers have rejected an Australian Marine Conservation Society (AMCS) campaign encouraging Australians to stop eating flake. Key points: AMCS wants Australians to pick alternatives to flake at the fish and chip shop due to a "broken" fish labelling system A shark fisher says this new campaign could hurt the Queensland fishing industry She says the industry is already heavily regulated and they're not fishing threatened shark species