Revisiting wine clubs A new law took effect in 2020 that allows the Utah Department of Alcoholic Beverage Control to buy a wine subscription on behalf of an individual. Consumers who sign up pay the wholesale cost of the product — as well as the 88% state markup — and designate the liquor store where they want to pick up the goods. So what happened to the program? When the pandemic hit, the $645,000 that was tapped to create it was rescinded, putting the highly anticipated buying option on hold. Will lawmakers set aside money to fund the program this time? Or will other priorities take precedence?