20 Apr 2021 Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere We Haven’t Been’ highlights the expert knowledge and experience that its network of travel agents possess. The campaign features a 30-second TV commercial that also unveils a new captain, but not just the one.
Flight Centre’s main captain will appear alongside a whole crew of diverse co-captains, both male and female, who represent each country the brand operates in around the world, and the diverse backgrounds of its people.