Former Mayor Rahm Emanuel and Former First Lady Amy Rule Donate $50,000 to Create College Scholarships for BAM and WOW Alumni News provided by Share this article Share this article CHICAGO, Jan. 14, 2021 /PRNewswire/ -- Former Chicago Mayor Rahm Emanuel and former First Lady Amy Rule announced a $50,000 philanthropic gift in support of the evidence-based Becoming A Man® (BAM®) and Working on Womanhood (WOW) programs, developed and implemented by nonprofit Youth Guidance. The donation will be utilized to provide scholarships to BAM and WOW Alumni, enabling students who face a gap between the available financial aid and their college costs to pursue a college education.