Forrester: Unique customer obsession expression key to growth

Forrester: Unique customer obsession expression key to growth
Forrester VP and principal analyst for CMOs looks at the framework behind being customer obsessed, why it pays dividends, and how you can make it suit your brand
Customer obsession is the end-to-end organisational approach companies should be embracing to help them make the choices that ensure today’s economic climate is one of the best of times, rather than the worst.
That’s the view of Forrester VP, principal analyst for CMOs, Shar VanBoskirk, who spoke at today’s Forrester CX APAC virtual summit on the distinguishing features of customer obsession over traditional customer experience management, and how brands can better build this muscle in a way that matches the values and needs of their distinct customer bases.

Related Keywords

Australia , Bendigo , Victoria , Australian , Van Boskirk , Enterprise Holding , Bendigo Bank , Enterprise Holdings , Shar Vanboskirk , ஆஸ்திரேலியா , பெண்டிகோ , விக்டோரியா , ஆஸ்திரேலிய , நிறுவன வைத்திருத்தல் , பெண்டிகோ வங்கி , நிறுவன ஹோல்டிங்ஸ் ,