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Forrester VP and principal analyst for CMOs looks at the framework behind being customer obsessed, why it pays dividends, and how you can make it suit your brand
Forrester: Unique customer obsession expression key to growth Forrester VP and principal analyst for CMOs looks at the framework behind being customer obsessed, why it pays dividends, and how you can make it suit your brand Customer obsession is the end-to-end organisational approach companies should be embracing to help them make the choices that ensure today’s economic climate is one of the best of times, rather than the worst. That’s the view of Forrester VP, principal analyst for CMOs, Shar VanBoskirk, who spoke at today’s Forrester CX APAC virtual summit on the distinguishing features of customer obsession over traditional customer experience management, and how brands can better build this muscle in a way that matches the values and needs of their distinct customer bases.
Due to the extremely cold forecast this weekend, an event previously slated for the SkyView Drive-In in Scottsbluff will now only be live-steamed by the Midwest Theater. The Midwest Theater is excited to present “Mardi Gras Mambo Live” on February 13, 2021, via Livestream featuring one of our favorite Grammy Award-winning artists “Terrance Simien, and [...]
Share it After a year marred by store closures and budget cuts, marketers enter a new chapter more optimistic and more cautious. Retail marketers were up against a challenge unlike anything taught in business schools last year. The pandemic and its economic fallout caused a chain reaction across every retail category and, inevitably, marketing. When nonessential retailers closed stores, furloughed employees and switched growth strategies, marketing departments had to bear the brunt of significant budget reductions. "It's been a really significant year of upheaval for marketers across all industries," said Ewan McIntyre, vice president, analyst at Gartner for Marketers. "I think from a retail perspective that is just as pronounced, if not more pronounced, than any industry."