Four myths about alcohol-free drinks that will change the way you see them Cat Rodie Photo: Supplied Despite this flourishing market, there are plenty of misconceptions about non-alcohol drinks. Here are four common myths. Spirit company Lyre's enjoyed record sales in January. Photo: Supplied Myth 1: Alcohol-free drinks aren't popular Online shop Sans Drinks, which sells more than 100 alcohol-free products, has been doing a strong trade in recent months, with founder Irene Falcone saying business growth over the past year has been phenomenal. "I went from 10 orders a week to over 200 a day in five months and [will] have an estimated turnover of $10 million by July 2022," she says.