From hype to gripe: Unfiltered collapse sparks shareholder anger 17 Feb, 2021 04:30 AM 4 minutes to read The sale of Unfiltered was initially pitched as a merger, but in reality was more akin to an estate garage sale. Last week's announcement that Jake Millar's video site and fellow young entrepreneur Jamie Beaton's Crimson Consulting would "join forces", quickly fell apart as complaints from Unfiltered investors emerged showing the former company had been running on dead air. Millar, 25, told the Herald in a written statement yesterday that 2020 had been a "brutal, bruising year," with Covid complications prompting a realisation that his business was "still struggling to take off" and, in fact, was never going to make it off the ground.