URL copied From Ranveer Singh to Akshay Kumar, big Bollywood heroes go bad on screen Be it Shah Rukh Khan, Aamir Khan, Kajol or Priyanka Chopra, the audience have loved their heroes turn bad in films. On their part, Bollywood biggies have loved exploring the dark side on the screen, too. "When you have leading heroes playing negative characters, they have their own fan following. So you do get a large chunk of those fan following. For the heroes, it is about exploring something different. Playing negative roles thrills them. Also, if the villain is larger than life then the struggle of the hero becomes interesting," film trade analyst Girish Johar told IANS.